Mazda Scores Innovation Award for SKYACTIVE-X Compression-Ignition Engine

From our perspective, there are two key ways that Mazda is strongly distinguishing itself within the automotive today's automotive industry

The first is car model design aesthetics. In a world where you increasingly need to play "find the badge" to identify the manufacturer of that latest boring crossover or lookalike Sonata- or Fusion-shaped fastback sedan, Mazda takes the intractable reality of the aerodynamic and safety-driven basic shapes that the industry feels obligated to produce today and manages to produce standout designs that are stunning enough to make a car enthusiast drool.

Mazda is also pushing the edges outward on the technology and research-and-development side. To name just a few examples, Mazda has made automotive technology news recently with a partnership with Denso and Toyota for electric vehicle R&D, an effort to obsolete the lead-acid starter battery with a lithium-ion replacement, and their latest public triumph: a Gold Edison Award for the SKYACTIV-X compression-ignition engine.