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10th-Generation Ford Thunderbird. Photo by Charles01 (posted to WikiMedia Commons). So yesterday I was making a quick stop at McDonald’s, to grab my daughter a couple of McChickens and myself an Artisan Grilled Chicken Sandwich and a coffee, when what I eventually realized was a 10th-generation Ford Thunderbird caught my eye.

Photo: Auto Enthusiasts Newsblaster. You can make a strong argument that, of any automotive format, it’s the station wagon that encompasses the widest range of elements of the American automotive experience—from hauling big boards home from a lumber yard, to sliding surfboards in the back for a day of thrills at the beach, to packing the family in for a leisurely roadtrip with luggage neatly tied under a tarp on the roof rack, to three rows of seats packed with a youth soccer team, to screaming burnouts from funkily modded, tire-shredding station-wagon street rods. 

Photo: Ford Media Center. Although Ford announced in April that that they will discontinue U.S. sales of all of the Focus lineup except the Focus Active crossover, the situation is different across the pond in Europe, where Ford began pitching an "all-new" lineup of four flavors of Focus this spring.  Photo: Ford Media Center. Now, imagine the conversation around the conference room table as the marketing campaign to support the European launch of the lineup, which includes the Focus ST, the Focus Vignale, the Focus Titanium, and the Focus Active, was under discussion. Did some marketing guru actually say, "Hey, let's have people talk to a sign outdoors?" Yeah.  Of course. That sounds like a great way to sell a car. 

Ford EcoSport. Photo: Ford Media Center. If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line: Generation Z, a cohort that includes many who have not yet even reached the tender age of 18. Now, as the Millennial-marketing juggernaut continues apace, Ford Motor Company showed a card or two in their demographic Texas Hold 'Em hand yesterday with a news release positioning Generation Z as the ideal consumer for the subcompact SUV segment, which the automaker exemplifies with their Ford EcoSport model.

Photo: Ford media website. Last month, Ford Motor Company announced the discontinuation of all passenger cars in the U.S. market except for the Mustang and Focus, with only the Focus Active—more of a crossover than a car—to remain. But in Europe, where passenger cars remain more popular than they are in the U.S., it's a different story. And one part of that story is that the Ford Fiesta, one of the models discontinued (for now, at least, since car models have a way of eventually making a comeback), lives on.

Photo: GM media website. Unless you’re a hardcore demographics geek like me, you’ve probably never heard of Kenneth W. Gronbach. If you have heard of him, chances are you’re a regular listener to Coast to Coast AM, the popular nationally syndicated talk radio show, on which Gronbach has been interviewed a couple of times by host George Noory. But regardless of whether you’ve heard of him, Kenneth W. Gronbach, author of Upside: Profiting from the Profound Demographic Shifts Ahead ,  just might be the most important demographer alive. And his take on millennials, the generation that has overtaken baby boomers as the largest demographic group in the U.S., just might go a long way toward explaining the ongoing decline of the traditional passenger car or sedan—a phenomenon that we at Auto Enthusiasts Newsblaster like to call #DeathOfCar. If you’re like Kenneth Gronbach, you understand that one of the most dangerous errors of omission that any enterprise can make is to have an incomplete or ...

With Ford's decision to pull Fusion and Taurus from North American Dealerships, the Fusion may now be truly riding off into the sunset. Photo: Ford media website. First, let's put things in perspective. The Ford Fusion is a car that we have spent a lot of time ragging on lately as an example of what's wrong with passenger car design today—those look-alike body shapes that are supposedly driven by safety requirements and other regulations, and those awful, awful grilles. So we're not exactly sad to see the Ford Fusion go, at least not its current generation.

The new 2019 Ford Ranger On January 14, Ford unveiled the all-new 2019 Ford Ranger for the North American market. According to Ford's announcement, this generation of the Ford Ranger focuses on driver-assist technologies to make driving easier whether on- or off-road.