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Ford EcoSport. Photo: Ford Media Center. If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line: Generation Z, a cohort that includes many who have not yet even reached the tender age of 18. Now, as the Millennial-marketing juggernaut continues apace, Ford Motor Company showed a card or two in their demographic Texas Hold 'Em hand yesterday with a news release positioning Generation Z as the ideal consumer for the subcompact SUV segment, which the automaker exemplifies with their Ford EcoSport model.

Photo: Mazda media website. Excuse me, but what exactly is the point of a “subcompact crossover?” Surely, the very existence of an unfathomable abomination like the Nissan Juke suggests that there is a market for this class of vehicle, but why? First, let’s take a look at what first led down this automotive rabbit trail.