Mazda’s Messaging for the CX-3 Makes the Target Market Pretty Clear

Mazda CX-3 subcompact crossover
Photo: Mazda media website.
Excuse me, but what exactly is the point of a “subcompact crossover?”

Surely, the very existence of an unfathomable abomination like the Nissan Juke suggests that there is a market for this class of vehicle, but why?

First, let’s take a look at what first led down this automotive rabbit trail.

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