Quote of the week: Ford EcoSport brand marketing manager says Generation Z consumers view their cars as an extension of their phones.

Ford EcoSport
Ford EcoSport. Photo: Ford Media Center.
If feeling over-targeted by marketers is a pain-point for Millennials, just wait and see what could be in store for the next generation in line: Generation Z, a cohort that includes many who have not yet even reached the tender age of 18.

Now, as the Millennial-marketing juggernaut continues apace, Ford Motor Company showed a card or two in their demographic Texas Hold 'Em hand yesterday with a news release positioning Generation Z as the ideal consumer for the subcompact SUV segment, which the automaker exemplifies with their Ford EcoSport model.

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