Toyota Aims to Boost Performance Cred of the Camry—Yes, You Read That Right

Photo: Toyota media website.

In the midst of high-profile recent announcements of GM and Ford phasing out storied sedan models like Impala and Taurus, Toyota is focusing on boosting the performance cred of what has, historically, been denigrated by auto enthusiasts as perhaps the most infamous example of an unexciting grocery-getter by entering three Toyota Camrys in a challenging 3,657 mile rally.