No, Rolls-Royce didn’t announce thousands of job cuts today. But Rolls-Royce did.

A Rolls-Royce on display at a Cars and Cognac event hosted by the automaker.
Rolls-Royce Cars and Cognac Event. Photo: BMW Group Press Club.
It was a study in random PR mishaps and brand confusion. And it’s hard to imagine how the timing could have been much worse.

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