To sell the new Focus lineup, Ford is asking Europeans to talk to a sign.

Photo: Ford Media Center.

Although Ford announced in April that that they will discontinue U.S. sales of all of the Focus lineup except the Focus Active crossover, the situation is different across the pond in Europe, where Ford began pitching an "all-new" lineup of four flavors of Focus this spring. 

Photo: Ford Media Center.

Now, imagine the conversation around the conference room table as the marketing campaign to support the European launch of the lineup, which includes the Focus ST, the Focus Vignale, the Focus Titanium, and the Focus Active, was under discussion. Did some marketing guru actually say, "Hey, let's have people talk to a sign outdoors?"

Yeah.  Of course. That sounds like a great way to sell a car.