From our perspective, there are two key ways that Mazda is strongly distinguishing itself within the automotive today's automotive industry The first is car model design aesthetics. In a world where you increasingly need to play "find the badge" to identify the manufacturer of that latest boring crossover or lookalike Sonata- or Fusion-shaped fastback sedan, Mazda takes the intractable reality of the aerodynamic and safety-driven basic shapes that the industry feels obligated to produce today and manages to produce standout designs that are stunning enough to make a car enthusiast drool. Mazda is also pushing the edges outward on the technology and research-and-development side. To name just a few examples, Mazda has made automotive technology news recently with a partnership with Denso and Toyota for electric vehicle R&D, an effort to obsolete the lead-acid starter battery with a lithium-ion replacement, and their latest public triumph: a Gold Edison Award for the SK...
U.S. workers build cars at Hyundai Motor Manufacturing, LLC. Photo: Hyundai Media Center. If you’re an employee or business owner in the U.S. car-care industry, the Auto Care Association thinks you should be afraid. Very afraid. According to the trade group, based in Bethesda, Maryland, an economic study they commissioned finds that proposed tariffs of 25 percent on imported automobiles and car parts could cost the auto parts manufacturing sector 17,800 jobs, resulting in wage losses of $1.4 billion for affected workers.
Sixth-generation Camaro. Photo: GM media website. Don't get me wrong. The current generation Chevrolet Camaro is a nice car. It's a fast car and more than meets all of the requirements to carry the mantle of the grand tradition of pony cars that it comes from. First-generation Camaro: Photo: GM media website. If someone offered me a new Camaro for free, I would gleefully accept it. And I would keep it and drive it for many happy miles and years, rather than sell it. And yet, since the fifth-generation Camaro first came out for the 2010 model year, and continuing into the the current generation that launched in 2016, something has always just bothered me. And now, after taking a really good look at a fifth-generation Camaro yesterday, I think I more clearly understand why. To frame up my explanation, allow me to indulge in a cliche and quote "Webster's," because there are two terms that explain my impression of the last two Camaro generations. Both of those terms ...
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